![]() ![]() McLuhan splits the book into two main sections. He exhorts other design theorists and public thinkers to focus on these transmission modes rather than what people might use them to say since the medium delimits a priori what it is possible to say. Much of McLuhan’s book is centered on his most famous assertion that “the medium is the message” that is, the structure of the delivery system transmitting any given content is more important than the content itself. ![]() ![]() Understanding Media: The Extensions of Man (1964) by media theorist and public intellectual Marshall McLuhan was a major work that helped inaugurate the field of New Media, which seeks to create ways of linking visual, aural, and functional design with other arts and sciences to reshape theory and public life. ![]()
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